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They would use these fake profiles to send flirty messages to innocent users – as many as 400 messages an hour were sent by the team.Global Personals tried hard to keep the practice a secret.For example, if you use the dating section of the Evening Standard or the Independent, it’s actually Global Personals you’re signing up with.
Headquartered in Windsor it makes £40m a year, has 130 staff and runs 7,500 dating sites.
New recruits had no idea what the role would involve until they started work, and were told not to discuss the job with friends or family.
Tom said: “On our first day we were taken into a room and given a pack explaining the role. Morally I didn’t think it was acceptable, but I’d just arrived in a new role and I’d worked my notice in my last job so it was get on with it or be unemployed.” Most innocent users had no idea that the flirtatious messages in their inbox came from a fake profile created by Global Personals.
You’re just stringing them along to get money out of their pensions.
That did play on my mind a little bit.” Trading Standards in Windsor said it has had “ongoing dealings” with Global Personals regarding the company’s alleged use of fake profiles, claims that Trading Standards takes very seriously.