Dating industry news online

The report card is in, and the online dating industry won't be putting this one on the fridge.

A new scientific report concludes that although online dating offers users some very real benefits, it falls far short of its potential.

Lead author Eli Finkel, Associate Professor of Social Psychology at Northwestern University, recognizes that "online dating is a marvelous addition to the ways in which singles can meet potential romantic partners," but he warns that "users need to be aware of its many pitfalls." Many online dating sites claim that they possess an exclusive formula, a so-called "matching algorithm," that can match singles with partners who are especially compatible with them.

But, after systematically reviewing the evidence, the authors conclude that such claims are unsubstantiated and likely false.

Furthermore, browsing through all those online profiles may overwhelm people or encourage them to treat their search more like shopping than mate-finding, which can lead singles to pass over potential partners who are actually well-suited to them.

Finkel and his co-authors conclude that online dating is successful insofar as it rapidly helps singles meet potential partners in person, so that they can discover whether a romantic spark is there.

Yet the strongest predictors of relationship well-being, such as a couple's interaction style and ability to navigate stressful circumstances, cannot be assessed with such data.

According to Finkel, "developers of matching algorithms have tended to focus on the information that is easy for them to assess, like similarity in personality and attitudes, rather than the information that relationship science has found to be crucial for predicting long-term relationship well-being.

For example, when you search for a film, we use your search information and location to show the most relevant cinemas near you.In a preface to the report, psychological scientist Arthur Aron at the State University of New York at Stony Brook recommends the creation of a panel that would grade the scientific credibility of each online dating site."Thus far, the industry certainly does not get an A for effort," noted Finkel.We also use this information to show you ads for similar films you may like in the future.Like Oath, our partners may also show you ads that they think match your interests.

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