Completely mobile dating
Once there were some potential dates signed up, she then presented the app to the guys.
The app was also promoted in local bars and at various student events.
University of Arizona campus, promoting the new dating app at local sororities and fraternities.
Tinder’s CMO, Whitney Wolfe, first presented the app to girls.
Keeping things simple, Pure’s messaging functionality boils down to specifying a time and a place for a date.
You can even call an Uber taxi directly through the app.
Pure is an on-demand dating app for sex-positive people.
However, the quality of the app itself played a crucial role in Tinder’s launch campaign.
Many of dating startups struggled to achieve this level of popularity.
Hinge started as an average dating website, but gained real traction after launching a completely rethought mobile version at the beginning of 2013.
The app offers no profiles, no continuous message exchanges and almost full anonymity: users simply create a date request specifying time and location.
If no one responds to the date request within an hour, then it’s erased.